PRINCIPAL, THE CONTROL SURFACE
Nick DiCarlo
The Control Surface is my technology and consulting practice. I work with executive teams on applying AI to the work their firms already do, and I build software products.
Nick DiCarlo on LinkedInMost companies don't have a technology problem. They have an alignment problem between people who see the work differently, and a process problem underneath it that nobody designed and everybody inherited.
Get those two right and the technology delivers; get them wrong and no AI tool fixes it. People, process, then technology is the order I work in, and it is why the engagements start with your team rather than with a tool.
The Practice
AI consulting
Executive workshops, workflow builds, and fractional AI leadership
I research your firm, your industry, and your team's roles before the first session, so the work runs on your real problems instead of a generic curriculum. Engagements range from a two-hour executive session to a fractional leadership role over one to three months.
See the consulting practiceSoftware
Working software, built with AI tools
I use AI coding tools to go from an idea to working software, which is the same capability behind the prototypes clients get in days rather than months. The first of those products came out of my own rental portfolio.
Read how that startedBackground
20+ years building products, leading teams, and scaling operations across consumer electronics, real estate, and venture-backed startups.
- Samsung Electronics America (10 years, VP)
- Helped build the Galaxy smartphone brand as Samsung Mobile USA grew from $2B to $18B. Led the Samsung + Oculus VR partnership, shipping immersive products at the leading edge of consumer technology.
- Roomored (Chief Product Officer)
- Built a cloud-based Unreal Engine design visualization platform for home builders. Grew ARR and exited to Interior Logic Group (Blackstone portfolio).
- Camillo Companies (COO, Top 40 US Home Builder)
- Founded Abodefy, a 0-to-1 venture selling homes online. Then served as COO overseeing construction operations (1,000+ homes/year) and leading enterprise technology deployments including JDE, Entrata, and Salesforce.
- GE and Nokia (Early Career)
- Factory operations and Six Sigma Master Black Belt at GE. Then five years at Nokia during the birth of mobile, from 1G through the smartphone era.
- MBA, UT Austin McCombs School of Business
- BS Mechanical Engineering, Bucknell University